Marketing is the lifeblood of your business. Without marketing there can be no prospects, no appointments and no projects. Marketing is what makes the register ring. In order to be truly successful in the residential painting business, you must be a marketing expert. You can be average at everything else, but if you use marketing, you will make a ton of money.

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You have lots of options available at an even wider variety of price points. For your online marketing, you need to take your website, social media management, pay per click services, online review management, email marketing, and local business optimization services. Offline - there are even more options like direct mail / print marketing, home show appearances, yard signs, etc.

The other difficult part is getting a painting contractor to show up. While this generalization does not apply to every painter, personally I am extremely grateful if I can get a paint contractor to show up to look at the house and to later produce a written estimate. I hardly fault the painting contractors, because I think it is a combination of the contractors being smaller operations along with a high demand for their work. 

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Once work begins, hold brief daily meetings to discuss the job and schedule and quash any misunderstandings. If there are surprises, seek middle ground. No contract can anticipate every possibility. Materials may be unavailable. Large chunks of rotten siding may crumble along with the old paint. Exterior jobs may be stopped cold by a week of steady rain. But know that you'll pay extra if you change your mind about a color after the trim is already painted or otherwise add tasks to the project. http://youtube.com/watch?feature=youtube_gdata&v=b6_WEt9k_Hw

I've seen this article sent out 4 times now. It's out dated in terms of today's "Scams." Paint stores haven't charged more money for deeper paint colors in over 15 years. Also Water downed paint? Seriously? That would never happen in the real world. And Wall repair? what painter would ever not assume wall repair as included? This article is a waste of time and should be taken down or edited to reflect actual scams of todays times.

If you do decide to make it a full-time business, the sky’s the limit. The house flipper/contractor that I worked for billed clients $35 per hour for painting, and paid his best painters perhaps half of that, so there is room for some profit there. Consider the case of Matt Shoup, who started with $100 and went door-to-door, asking neighbors if they needed some painting done, then built a painting business that earns $2.5 million per year!
Depending on just how dirty the outside of your house is and on the house's size, there are two ways to approach this job. If you live in an average-size house, use a garden hose with a carwash brush attachment to bathe the big areas. For caked-on dirt, use a scrub brush or a sponge and a pail of warm water with a good, strong household detergent in it. Work from the top down, and rinse all areas where you scrubbed with water. https://youtube.com/embed/b6_WEt9k_Hw
Look for a licensed painter who has worked on similar projects before and can give you a written estimate. The estimate should ideally include cost of labor, cost of materials and supplies, cost of prep work with details, brand of paints and primers 3 (if the painter is responsible for the supplies), payment schedule, final inspection, and cost of cleanup and debris removal after project completion.
To win work, contractors generally have to bid against other suppliers. To make an accurate bid, they estimate the time and materials required to complete the job. They measure the area to be painted and discuss the type of finish the customer requires. They assess the quality of the surfaces to work out how much remedial work they must carry out before painting. They might have to remove old paint or wall coverings, or repair cracks and other damage. They also calculate the cost of any essential equipment, such as scaffolding for exterior walls. http://youtube.com/watch?v=b6_WEt9k_Hw&app=desktop
Missed appointments, slow arrivals, fuzzy details about deadlines... These are all bright red flags. Punctuality and a sense that your time is valued and appreciated are essential. If it’s a little rocky at the start when they’re still trying to win your business, just imagine what it will be like when the honeymoon phase is over and they have your contract in hand.

At Southern Painting, we not only do it all, we also do it right. We know there are other painters in Fort Worth, but many of them don’t take the time to do the prep work that we do. Plus, we promise to leave no trace when it comes to your home. We don’t disturb your belongings, so you can feel good about us being in your home. Contact us today to request a free estimate at your property. We look forward to hearing from you!


Day-to-day tasks can consume too much time when there is little or no automation. Countless cloud-based productivity tools are available to streamline and automate your tasks. These tools can usually be put into place with little disruption to your current practices. Ultimately, integrating new automation tools will increase productivity and help you make the most […]
I managed commercial construction projects for many years, have built and remodeled several properties, and never once have I encountered any of these scams. The tone of this article is deeply troubling. The author seems to be saying that ALL painting contractors are inherently dishonest, and that has not been my experience. The underlying advice here is sound: get it all in writing and cover as many contingencies as possible--so pointing out potential pitfalls like coat coverage is helpful. But do that in the spirit of clear communication of expectations, not with the expectation that the person you are hiring will try to cheat you at every turn. Not every contractor takes outrageous advantage of change orders; not every contractor will sneak past necessary preparation and/or repairs. Contractors of all sorts get a bad rap as it is; reinforcing a stereotype with articles written from this point of view just seems unproductive.
In Mark Twain's classic "The Adventures of Tom Sawyer," Tom tricks his friends into painting his aunt's fence. You probably won't get that lucky, but there are good reasons many homeowners keep their painting in-house. No building codes apply to interior decoration; if you do something dumb, you don't risk life and property as you would if you were, say, tackling a rewiring job; and because labor typically accounts for 80 to 85 percent of the price of a paint job, you'll save a ton by doing the work yourself.

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Professional painters have done this before. It’s how they make their living. Through experience, they have learned tricks of the trade and the techniques used to get quality results. They are familiar with the type of paint to use in each situation, know what quality paint is right for each task and know how to achieve a perfectly straight edge – with or without the use of painter’s tape.
With that said, here's the reality of that particular scenario. Painters do put water in the paint, but not for reasons you would think. Some materials need to have their viscosity manipulated in order to slow drying time, allowing gravity to 'smooth' out the product for a better finish. It also prevents 'drags' and 'sausages'. I personally try not to do it too often, but from time to time I have to. I want my client to have a proper finish.

When selecting a color scheme for the home’s exterior homeowners can choose color options that will correct flaws that they may feel exist with their home and property.  Some examples include utilizing two shades of a single color to make a home appear appropriately sized when the home may be too large or too tall.  To accomplish this effect individuals will want to place the darker tone on the upper level of the home’s exterior.  Smaller windows can appear more proportionately sized by trimming them in a lighter tone of paint.  Darker colors make a space or feature appear smaller.  The same effect can be obtained for homes positioned further away from a curb.  By using lighter tones the home will not feel camouflaged. 
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